Salesforce – a global cloud platform for Sales and Service CRM, Marketing automation, Customer Communities and Analytics.

At SOL Business Solutions, we provide businesses with Salesforce training, implementation and automation, as well as Pardot setup and ongoing support.


Salesforce is the #1 customer relationship management (CRM) platform worldwide. It is based in the cloud, so there is no expensive installation costs and employees can work from any device anywhere with an internet connection. Salesforce has a range of sales, customer service and marketing automation services, allowing you to manage interactions with your prospects at every stage so you can convert them from leads into paying customers.

Salesforce allows you to connect with your customers in a whole new way. You will be able to provide an enhanced customer service experience with tailored marketing, a consistent tone of voice and personalised service leading to increased satisfaction and customer loyalty. The platform stores valuable data which can be used across departments to create customer profiles, targeted communication and streamlined sales processes. Salesforce increases your business’ efficiency and profitability through powerful data management and analytics. Reporting is made easier with a dedicated dashboard, giving you valuable insights into your business’ progress and future projections.

SOL Business Solution can help with your Salesforce setup and integration with other core business software, as well providing ongoing training and support to ensure your team is best leveraging the platform throughout the customer’s journey.


Pardot is a Business-to-Business (B2B) marketing automation solution offered by Salesforce for organisations looking to maximise the use of existing customer data, convert more leads and increase profits. Pardot offers prospect tracking, easy-to-create engagement, tailored campaigns, dedicated landing pages and in-depth reporting. Your sales and marketing teams will benefit from Salesforce integration through shared customer data, automated lead qualification and nurturing and increased efficiency.

Pardot customisation through SOL Business solutions will allow you to create automated email campaigns to guide customers through a personalised sales funnel, with the subsequent engagement tracking leading to an increase in conversions. This marketing automation solution also offers branded landing page generation without the need for a web developer. With Salesforce integration, you can track prospects throughout the whole sales funnel and get valuable data to increase your ROI.

At SOL, we’re your dedicated support team for Pardot setup and integration, and will be with you every step of the way to ensure you’re getting the best results from your B2B marketing campaigns.

If you want to grow your business and increase your revenue with business automation solutions such as Salesforce or Pardot, SOL Business Solutions can help.